How We Designed 3 Different Websites to Achieve Specific Business Goals

Created October 03, 2018 The Value of Design in Business



In the recent past, we were opportune to create a number of websites across a variety of industries. Some of which were, Cybersecurity, Natural Skincare, and Fast Moving Consumer Goods, specifically the juices segment.

The first, ISSAN, is a cybersecurity organization. They needed to redesign their website, to let people know what they did, show their clout and credibility and gain the trust of potential audiences.

In building the ISSAN website, our strategy was based on the fact that decisions customers make are majorly emotional. Knowing that informed our decision to use a combination of words, and imagery to inform potential audiences of the value ISSAN provided. We also pulled quotes right from our interview with members of the team, so the language was relatable and real.  


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Modara Naturals skincare also had a niche demographic, to reach this quality-driven group, we art-directed emotionally charged product pictures to attract and speak to the demographics of women the site was targeting.

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Lastly, we created a website concept for the House of Chi Juices brands, to engage with the wide demographic of Nigerians that enjoyed the juices. The strategy behind the concept was to drive growth using digital channels, using the online engagement to increase brand awareness and drive offline purchases.

Other goals were to:

  • Highlight the benefits of the collective juice products as well as each product on its own, especially the lesser known brands
  • Answer questions around the health factor that many Nigerians are becoming aware of while protecting Chivita’s image likewise
  • Push Juice for Breakfast, exercise time and many other activities, and 
  • Drive customer engagement online and offline channels.



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  • Susan


    Susan is an avid lover of design. When she’s not working, you can find her reading, eating or admiring anything that’s a combination of aesthetics and functionality done right.

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