The guys at Coca Cola have been around for over 133 years, and that’s a seriously long time for a business to exist. It’s no secret that Coca Cola has definitely done something right, and that thing is innovation.
Coca-Cola has evolved on a yearly basis, looking for new ways to appeal to their customers. In marketing, product offering, service delivery and in brand as a whole, Coke’s evolution wasn't done by chance. It was a deliberate effort.
Today, Coca-Cola is the 9th strongest brand in the world, other businesses that started at around the same time are either no longer in existence or not as successful.
So how did Coca-cola remain this consistent?
Though Coke still uses their trademark logotype and has kept the taste of their famous soda pretty consistent since inception, the company has long been utilizing design to transform themselves into one of the most valuable brands in the world.
Today with the establishment of the KOlab, they have been able to collaborate with retailers to explore trends, insights and uncover growth opportunities - no wonder they keep growing.
Coca-Cola has always been a brand that listens and loves to collaborate with their customers, getting insights that keep them competitive.